Image courtesy of North Ray Yoga / Used for visual context.
Logo Animation : North Ray Yoga
North Ray Yoga is a premium wellness studio offering hot yoga and pilates classes focused on strength, intensity, and inner stillness.
My key contribution was designing a brand-new logo animation inspired by the organic, fluid movements of yoga poses. The brand identity was crafted to feel grounded yet graceful, perfectly capturing the balanced and premium energy of the studio.
Credits
Director & Editor — Nathan Sonenfeld
Logo Animation — Gwen Gunyung Lee, Nathan Sonenfeld
Animation Process
Initial Motion Concept
Final Logo Animation