Concept
Logo Animation : North Ray Yoga
North Ray Yoga is a premium wellness studio offering hot yoga and pilates classes focused on strength, intensity, and inner stillness.
My key contribution was designing a brand-new logo animation inspired by the organic, fluid movements of yoga poses. The brand identity was crafted to feel grounded yet graceful, perfectly capturing the balanced and premium energy of the studio.
Work Process
Brainstormed various concepts around key elements like hands and house to create organic motion, refining the most seamless option into the final animation.
Idea sketches below.
My role
I built the frontend using modern development practices, implementing responsive layouts, subtle animations, and reusable UI components to create a smooth and engaging experience.
